About Us

We care about drivers and their passengers

Providing tips for drivers of big rigs and small can make our roads safer for us all.

This education effort was initiated by farmers who contribute to a soybean checkoff program. Each time they sell their soybeans, a portion of the sale goes towards funding research, marketing and education projects to benefit farmers and non-farmers alike.

Additional stakeholders have joined the effort to expand the education outreach and see us all arrive safely home.

Our Partners



Our partner team is growing and we encourage you to us! Contact us below for more information and resources to take the safety message on the road. We have a kit of ready-to-customize articles and ads, plus videos where your logo can be added for a small fee.

I’m a protected mascot; ask for details on use.